About Us

Our Story

Located in Tauranga in the lovely Bay of Plenty, Simply Jute are a small team of passionate people, providing a range of sustainable alternatives to plastic bags. Friends and colleagues, we started Simply Jute in 2010 to encourage supermarkets to offer an everyday affordable alternative to plastic bags and are happy to have played a part in the current ban of single use plastic bags. We have been working with New World for the last 8 years to prepare customers for the move to sustainable and reusable bags. It was our vision from the start that plastic bags would be replaced with jute bags and we are now looking ahead to the next move with more biodegradable options. With a growing range of stocked products and the ability to help with custom bags, we have a strong focus on sustainable materials and are looking forward to our growth in the coming years, especially in the business branding market.

Mission Statement

Providing quality reusable and sustainable alternatives to plastic bags.

Our mission is to ensure that ecofriendly bag options are encouraged and available to all consumers from individual shoppers to multi-million-dollar businesses, to help eradicate single use plastic bags from our lives. 

Our Values

Products - we pride ourselves on the quality of our products, using the best materials from our trusted manufacturers.

Manufacturers - we are committed to meeting worldwide ethical standards and our overseas partners are SEDEX registered to ensure responsible trade and continuous improvement. We have visited our manufacturers premises and have a good relationship with them.

Advice - our experience in the business allows us to share our knowledge and advise you accordingly, ensuring you get the best product for your budget. We strive to ensure happy customers that return time after time, as so many of our customers do.

Innovation - we are already looking at the next steps in sustainable reusable bags and will share these with you as soon as possible.

Melanie and Sandra, Simply Jute LTD